3.0 Is ‘Next-Gen Salvation’ Of TV Industry, Says ARK Multicasting, Inc.TM CEO DALLAS—A new company with hundreds of LPTV stations and CPs is pinning its hopes for a vibrant, profitable broadcast industry on ATSC 3.0. Specifically, ARK Multicasting, Inc.TM is hoping to leverage the inherent one-to-many strength of broadcasting and reliable wireless